CREATIVITY

EXPERTISE

Not your average content leader

ABOUT ME

image of person sitting at a wooden table with a screening in background and trees behind them

Hi, I’m Casey. Over the past decade, I've helped companies like Contentful, Braze, and Reforge (acquired by Miro) navigate pivotal moments—from hypergrowth and acquisitions to rebrands and AI transformation.

Along the way, I founded Just Words, where I advise founders and marketing leaders on storytelling, content ops, and go-to-market strategy. Whether I'm partnering with a Fortune 500 company or an early-stage startup, my goal is always the same. Bring clarity to complex ideas, tell better stories, and build brands people actually connect with.

I'm also convinced that interesting work comes from having interests outside of work. I honed my storytelling chops as a songwriter and recording artist, and these days you’ll find me writing about zeitgeist things like design, film, and gardening over on my Substack.

UX Content Design

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Fractional leadership

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Content operations

UX Content Design · Fractional leadership · Content operations

How I work

  • I ask "why" a lot

    Because "we've always done it this way" isn’t a strategy. I like getting to the root of the problem, whether that's positioning, untangling a website, or figuring out why performance is flat.

  • Clear beats clever

    I've built my career translating complicated technology into stories people actually understand. If a customer has to read it twice, we can probably make it better.

  • Launch is just the start

    The goal is to create something people use, teams can maintain, and businesses can measure. Great content should perform long after the project is over.

  • I work in public

    The best ideas come from collaboration. I'll bring a strong point of view, challenge assumptions when it helps, and happily change my mind when someone has a better idea.

  • "A true creative visionary with the tactical skills and work ethic to realize even the most ambitious projects."

    —Matt LeMay, Author of Impact-First Product Teams

  • "I'd work with Casey again in a hummingbird's heartbeat and can't recommend them highly enough."

    —Former Reforge Colleague

  • "There are those rare birds...who are capable of saying so much, to so many, with so few words. That rare bird is Casey."

    —Former VP Brand @ Braze